About

I’m Jordie Gray — Founder of The Edge | CFO Advisory

After 20 years as a Chartered Accountant and CFO — including 12 years at KPMG and 8 years in high-growth, founder-led companies — I was ready to share what I have learned, and do it my way - the way that really helps people!

I’ve seen it all. The chaos, the complexity, the late nights, and the “is this even working?” moments that so many CEO’s face.

I’ve worked behind the scenes of hundreds of businesses, from scrappy startups to ASX listed companies. I saw the same pattern: smart, driven owners pouring everything into their business… but feeling overwhelmed, unclear, and often stuck making big decisions without the numbers to back them up.

And I knew I could help — not by ticking compliance boxes or hiding behind jargon — but by becoming the kind of CFO I wish more business owners had access to. Strategic. Honest. Collaborative. Human.

I started The Edge | CFO Advisory because I believe you can have it all — time, profit, clarity, energy — you just can’t do it all yourself. At some point, the smartest thing a founder can do is bring in someone who knows how to turn complexity into clarity, and potential into a real, scalable strategy.

This business is built on everything I’ve learned and I run it on my own terms. I want to model meaningful work. I want to help founders and CEOs do bold things without burning out. And I want to show that financial strategy doesn’t have to be stiff, boring or corporate — it can be empowering, inspiring, even fun.